Let’s Set The Record Straight About – Customizing Your Insurance

Today’s clever insurance commercials are a necessary evil. They provide more information about bundling and saving and less about the coverages you, your family, and your business really need.

We can change that by simply asking the right questions.

Customizing Your Insurance

No insurance company owns a monopoly on helping you customize your insurance.

None.

Commercials, Commercials, Commercials

Commercials are designed to increase brand awareness using gimmicks, including celebrity spokespersons, animals, car crashes and chases, and, well, anything they think you will remember when it is time to buy insurance.

Does Every Company Allow You To Customize Your Insurance?

You can customize your home, life, auto, renters, co-op, condo, disability, long-term care, personal umbrella, and, yes, even your flood insurance with any company licensed to do business in the State of New York and every other state in the Union.

Every company gives you the ability to customize your insurance.

Every single one.

The problem is that most consumers aren’t served by most of the television commercials aired today.

They are goaded into a perpetual state of dissatisfaction with their current career, even when their current career is doing a good job for them.

It’s What Consumers Don’t Know About Their Insurance Which Hurts Them

Each year, I make at least 25 insurance-based presentations for HUD-approved housing agencies and organizations such as Neighborhood Housing Services of New York City, Harlem Churches for Community Improvement, and Impacct. I always ask those in attendance to tell me their automobile insurance coverages. Inevitably, 14 out of 15 give the same answer, “Full Coverage.”

Not 25/50/10.

Not 250/500/100.

Full coverage.

When I ask them how much their policies cover in an accident, they usually reply that they’re not sure, but they did save money by bundling their home and auto.

Yay,

Buying What You Need Is A Two-Edged Sword

As long as the policy or policies quoted for you meet your state’s required minimum coverage limits, buying the cheapest policy or bundle possible is actually all you need.

What if, though, you just struck and killed a pedestrian or lost control of your vehicle and totaled a house? Will your policy provide you with the actual amount of money you will need when the jury hands down some obscenely massive award against you?

Imagine coming home to find;

  • Your home is on fire.
  • Two (2) feet of toxic sewage water sloshing about your finished basement.
  • Burglars paid you an expensive visit while you are at work or the market.
  • Your good dog had a bad day.
  • There are three feet of floodwater in your home, and you don’t own a flood insurance policy.

What Questions Should I Ask?

  • What, if any, hoops must I jump through in case of a claim?
  • Are policy coverages or exceptions more important to know?
  • Why do I have duties after a loss?
  • In case of a covered cause of loss, how easily will my claim be settled?
  • Is your claim service fair?


What Should My Insurance Company and/or Independent Agent and Broker Teach Me?

  • Why buying home insurance based on your home’s replacement cost is essential.
  • How to determine your condominium and cooperative apartment “walls in” insurance coverage based on what a licensed contractor would charge to completely repair fire or water-damaged walls, ceilings, and floors.
  • It is important for renters to complete a personal home inventory down to the last sweat sock.
  • How owning Life and Disability insurance will prevent financial disaster should death or disability destroy the earning power of a family breadwinner.
  • Reasons why every property policy should include Water and Sewer Backup coverage. And why every cooperative and condominium apartment owner should add the Loss Assessment endorsement to their coverage.
  • Why buying flood insurance, even when their home is not in a high-risk flood zone, is a smart financial move.

And, of course, what coverages do I actually need to protect my family and home from most disasters?

The other day a woman asked me for my honest opinion of who I felt was the best insurance company out there.

My answer?

The one with whom you secured the proper policies, with sufficient coverages, which is in force at the time of your claim.

A company that won’t make you jump through hoops to settle a  claim fairly. An independent insurance agent and broker willing and able to service your policies. With premiums accurately reflecting the coverages your policies provide.

Nothing else matters.

As for the commercials, well, give my regards to Broadway.

At least until we can enjoy live theater again. Until then, stay healthy and safe.

 

Eustace L. Greaves, Jr., LUTCF is an independent insurance agent and broker, licensed to conduct business in New York State. Contact Eustace at 718-783-2722, 718-489-2218, by email at [email protected] or by completing the contact form on this page, or  one of the many contact forms on his website, https://greavesinsurance.com.

 

 

Live Life Fully Covered

One of the best things you can do in life is to “Live Life Fully Covered.”

It’s time to just be honest and admit many bad things, gruesome tragedies and heart-rendering losses don’t always happen to “The Other Guy or The Other Woman.”

You Can Be “The Other Guy”

One day you could be “The Other Guy or The Other Woman” who;

  • Loses their husband or wife whose income helped meet mortgage payments, to cancer;
  • Suffers a life-changing heart attack which requires you to stay home to recuperate for six (6) months to a year or more;
  • During their prime working years finds themselves as the primary care-giver for a parent, other elderly relative, or even a sibling who lacks long-term care coverage;
  • Experiences the pain of  burying a child;
  • Watches as their house containing all their treasured belongings accumulated over a lifetime burns to the ground;
  • Comes home after a hard day at work to discover they’ve been burglarized;
  • Needs money to secure a new place to live while your home, co-op or condo is being rebuilt;
  • Gets sued by the cyclist, pedestrian or other driver who can prove you were at fault;
  • Gets sued by the cyclist, pedestrian or other driver who can’t prove you were at fault, but you must engage the services of an attorney to defend you against a baseless suit;
  •  Watches as their home is inundated by two (2) to ten feet of floodwaters even though you bought your home in a non-Special Flood Hazard Area (SFHA).
  • Owns the sweet and gentle nice old dog walking off the leash who rears up and mauls or takes a bite out of your neighbor’s child;
  • Wonders who stole their new car;
  • Never gets their wedding and bridesmaid dresses because the bridal shop went out of business unannounced, and the owners didn’t return your deposit.

It doesn’t always happen to “The Other Guy or The Other Woman.” It’s also amazing how these types of tragedies frequently happen yesterday, last night or while you were thinking about taking action to put the proper coverage in force.

Can Life’s Tragedies Be Stopped?

You can’t stop life’s tragedies. You can, however, take intelligent, adult steps to control their outcomes using;

  • Life Insurance
  • Disability Insurance
  • Long Term Care Insurance
  • Homeowners Insurance
  • Renters Insurance
  • Co-op Insurance
  • Condominium Insurance
  • Flood Insurance
  • Auto Insurance
  • Personal Umbrella Liability Insurance
  • Wedding Insurance

In over 37 years of helping my clients reach successful life outcomes using insurance and related financial services and products, I’ve realized for me it all comes down to one simple phrase:

“Live Life Fully Covered.”

I would be honored to help you reach your desired outcomes. Call me at 718-489-2218, or reach me by email at [email protected] .

Let’s work together to make sure you “Live Life Fully Covered.”

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